Carolina Beach Club
Overview
A personal branding and visual identity design project created for the love of pickleball. Escape to a seaside sanctuary and discover a world where beaches, pickleball, and poolside service converge to create unforgettable moments by the sea.
Project Type
Brand Identity Logo Design Branded Elements
Year
2024
Process
Sketching the vision
Pickleball is a fun, energetic sport, often associated with casual and playful aesthetics. In contrast, a sophisticated beach club typically embodies a more refined, elegant look. Ensuring the brand clearly represents both the beach club and the sport of pickleball without one overshadowing the other. Attracting both casual pickleball players and guests seeking a luxurious beach experience. Keeping the brand identity consistent across various platforms (e.g., website, social media, physical signage) while catering to both aspects of the club.
Refining the concept
Designed a well-rounded brand that blends the lively aspects of pickleball with the serene, upscale vibe of a beach club. Used fun but sophisticated design elements and language in materials that aimed to promote the beach club’s amenities, while also incorporating dynamic and playful visuals and tones for pickleball-related promotions. Ensured a clear, unified brand that emphasizes inclusivity and the unique combination of activities available.
Takeaways
The Carolina Beach Club project highlights the importance of a unified visual identity, user-centered design, and effective branding. It demonstrates the need for consistent design elements and custom illustrations to reinforce brand identity. Engaging visuals and clear calls to action guide visitors in a way that feels natural and inviting. Whether you’re looking to lounge by the sea, take in stunning sunsets, or enjoy a good game of pickle ball, Carolina Beach Club provides the perfect setting for relaxation and rejuvenation.