Carter's, Inc.
Process
During my time at Carter's, I took an active role in conceptualizing and designing a range of digital assets, utilizing tools such as Photoshop, InVision, After Effects, and Adobe XD. My responsibilities included the creation of web pages, web banners, promotional emails, and landing pages. The approach that our team took enabled me to produce visually compelling and user-centric digital content that effectively supported Carter's marketing and branding initiatives.
Takeaways
Overall, my experience at Carter's was both insightful and rewarding. This hands-on experience not only allowed me to refine my technical skills but also provided me with valuable insights into effective digital marketing and branding strategies. Additionally, my involvement in planning the promotional email schedule deepened my understanding of the Carter's brand, further enriching my experience and contributing to my professional growth.