P&G
Overview
While at Procter & Gamble, I was able to work within the Beauty Care Innovation space. I worked on multiple different projects spread across unique brands within their haircare teams including Bio-Aktiv Beauty and Head & Shoulders.
Project Type
Product strategy User research Branding Consumer Testing
Year
2022
Process
During my time at Procter & Gamble, I had the unique opportunity to immerse myself in a wide array of projects, each offering a distinct set of challenges and opportunities. This experience was markedly different from any of my previous internships, providing a glimpse into the dynamic world of innovation design.
I worked on projects with timelines ranging from immediate launches to concepts that might not see the light of day for another 20 years. This broad spectrum of time horizons allowed me to engage with both current market needs and visionary future possibilities. The opportunity to work on concepts that might shape the future of our everyday lives was both inspiring and eye opening.
